A data-driven backlink campaign built around a clear picture of the client’s ranking gaps and competitor link profiles. We prioritized guest post placements on sites that closed those gaps directly, rather than chasing high-volume, low-relevance links.
Every placement was tracked against ranking movement and referral traffic, letting us double down on the publications and topics that were actually moving the needle and drop the ones that weren’t.
How We Work
We set a measurable target for every placement before it went out — a specific keyword’s ranking position or a referral traffic threshold — instead of treating ‘get a backlink’ as the end goal.
Weekly rank tracking and a shared reporting dashboard let us see which sites and content angles were actually moving the needle, so budget shifted toward what was working within weeks, not months.
Optimization Statistics
Of the 34 placements secured, 21 were directly linked to measurable ranking improvement on their target keyword within 60 days.
Referral traffic from tracked placements totaled just over 6,300 sessions over the campaign, with an average time-on-site of 2:40 — well above the client’s site-wide average.
By isolating which publications drove real movement, we cut spend on underperforming site types by 40% in the second half of the campaign without reducing total placements.
We Will Be Useful to You
A lot of link building reporting stops at ‘here are the links we got’ — we go a step further and connect each one back to actual ranking and traffic movement.
That means budget doesn’t get spread evenly across every possible site type; it gets concentrated on what the data shows is actually working for your specific keywords.
If you’ve run outreach campaigns before and struggled to explain their ROI, this data-first structure is built to answer that question directly.
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We set clear, measurable link-building targets at the outset and reviewed progress against them monthly, adjusting outreach as rankings and traffic data came in.
